Formation & Market Entry

Looking forward to entering the Chinese market but do not know where to start? Based on your business ideas we advise on the setup of the most suitable business structure (Wholly Owned Foreign Enterprise, Sino-foreign Joint Venture or Representation Office) in China. 

We support you by performing in-depth market and industry research. We focus on identifying new markets, evaluating market attractiveness and industry trends and developments. We further assist with the search and selection process of the location of your investment in China. Our research outcomes form the basis for the development of a tailormade China entry strategy. Next and we provide hands-on support in the organizational design of the China based subsidiary company and integration of functions in the parent company or group structure.

From setup to strategic positioning, we guide you through every step of formation and market entry. We are your trusted partner, simplifying incorporation, managing risks, and accelerating your business launch with clarity and precision.

Formation & Market Entry
  • Analysis of market attractiveness
  • Identification of industry trends and developments
  • Inventory of applicable double tax, free trade, and trade-related incentives
  • Regulatory investment regulations and requirements
  • Regulatory and licensing compliance requirements
  • Regional cost comparison
  • Identification and benchmarking of industrial zones and business parks
  • Inventory and assessment of applicable investment incentives and conditions
  • Infrastructure analysis
  • Analysis of supply chain and human resources accessibility
  • Site visit support
  • Scenario planning based on outcomes Market & Industry Research and Localization & Site Selection 
  • Development of a tailormade market entry strategy
  • Create a business plan and cashflow forecast
  • Business partner search and supply chain structuring
  • Definition of the value propositions
  • Identification of key activities, key resources and partner network
  • Definition of customer segments, channels and customer relationships
  • Identification of revenue streams and cost structure
  • Market entry via establishment of Representative Office (RO), Wholly Foreign Owned Enterprise (WFOE), or Sino-Foreign Joint Venture (JV)
  • Market expansion via establishment of Branch Office (BO), Wholly Foreign Owned Enterprise (WFOE), or Sino-Foreign Joint Venture (JV)
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