Formation & Market Entry

Entering the Chinese market offers significant opportunities, but also involves navigating a complex legal, regulatory, and commercial landscape. Our Formation & Market Entry service provides structured support to help organizations establish an operational foothold in China with clarity and control.

We work with clients to assess the most appropriate market entry structure, whether a Wholly Foreign-Owned Enterprise, Joint Venture, or Representative Office, based on strategic objectives, compliance requirements, and operational needs. Our team then assists in evaluating market potential, selecting suitable regions and cities, understanding local policies, and designing tailored business models aligned with market realities.

Once an entry pathway is defined, we provide hands-on support throughout entity incorporation, regulatory approval processes, and early-stage operational setup. This includes advising on organizational design, budgeting, cash-flow planning, and value proposition localization to help ensure alignment between headquarters and China operations. By combining clear analysis with practical execution support, we help companies launch and manage their China market entries in a structured, informed, and sustainable manner.

From setup to strategic positioning, we guide you through every step of formation and market entry. We are your trusted partner, simplifying incorporation, managing risks, and accelerating your business launch with clarity and precision.

Formation & Market Entry
  • Analysis of market attractiveness
  • Identification of industry trends and developments
  • Inventory of applicable double tax, free trade, and trade-related incentives
  • Regulatory investment regulations and requirements
  • Regulatory and licensing compliance requirements
  • Regional cost comparison
  • Identification and benchmarking of industrial zones and business parks
  • Inventory and assessment of applicable investment incentives and conditions
  • Infrastructure analysis
  • Analysis of supply chain and human resources accessibility
  • Site visit support
  • Scenario planning based on outcomes Market & Industry Research and Localization & Site Selection 
  • Development of a tailormade market entry strategy
  • Create a business plan and cashflow forecast
  • Business partner search and supply chain structuring
  • Definition of the value propositions
  • Identification of key activities, key resources and partner network
  • Definition of customer segments, channels and customer relationships
  • Identification of revenue streams and cost structure
  • Market entry via establishment of Representative Office (RO), Wholly Foreign Owned Enterprise (WFOE), or Sino-Foreign Joint Venture (JV)
  • Market expansion via establishment of Branch Office (BO), Wholly Foreign Owned Enterprise (WFOE), or Sino-Foreign Joint Venture (JV)
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